:root {
  --font: 'Gill Sans', 'Gill Sans MT', 'Calibri', 'Trebuchet MS', sans-serif;

  --blue-deep:   #0A1628;
  --blue-dark:   #0D1F3C;
  --blue-card:   #122847;
  --blue-bright: #2563EB;
  --blue-light:  #4FA0FF;
  --blue-sky:    #7CB8FF;
  --white:       #FFFFFF;
  --off-white:   #EAF2FF;
  --gray:        #9FB2CC;
  --gray-soft:   #C6D3E6;
  --border:      #1C3358;
  --gold:        #F5A623;
  --gold-light:  #FCD34D;
  --logo-blue:   #45A6EA;
}

*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }

body {
  background: var(--blue-deep);
  color: var(--white);
  font-family: var(--font);
  font-size: 17px;
  line-height: 1.65;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

.wrap { max-width: 1080px; margin: 0 auto; padding: 0 24px; }
.accent { color: var(--blue-light); }
.gold { color: var(--gold); }

/* ── STICKY HEADER (topbar + nav) ── */
.site-header { position: sticky; top: 0; z-index: 100; }
.topbar {
  background: var(--blue-deep); border-bottom: 1px solid var(--border);
  height: 36px; display: flex; align-items: center; justify-content: flex-end; gap: 22px;
  padding: 0 28px; font-size: 12.5px; color: var(--gray); letter-spacing: 0.02em;
}
.topbar .tb-tag { color: var(--gray); }
.topbar a { color: var(--gray-soft); text-decoration: none; }
.topbar a:hover { color: var(--blue-light); }

nav {
  height: 68px; display: flex; align-items: center; justify-content: space-between;
  padding: 0 28px;
  background: rgba(10,22,40,0.92);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--border);
}
.logo { display: inline-flex; align-items: center; text-decoration: none; line-height: 1; }
.logo .lw { font-family: 'Gill Sans Semibold', 'GillSans-SemiBold', 'Gill Sans', 'Gill Sans MT', sans-serif; font-weight: 600; letter-spacing: 0.14em; color: var(--logo-blue); text-transform: uppercase; }
.logo svg.awn { width: auto; display: inline-block; }
nav .logo .lw { font-size: 22px; }
nav .logo svg.awn { height: 21px; margin: 0 4px; }
.nav-links { display: flex; align-items: center; gap: 30px; }
.nav-links a { font-size: 13px; letter-spacing: 0.09em; text-transform: uppercase; color: var(--gray); text-decoration: none; transition: color .2s; }
.nav-links a:hover, .nav-links a.active { color: var(--blue-sky); }

.btn {
  display: inline-block; background: var(--blue-bright); color: var(--white);
  padding: 12px 24px; font-weight: 700; font-size: 13px; letter-spacing: 0.08em;
  text-transform: uppercase; text-decoration: none; border-radius: 6px;
  transition: background .2s, transform .15s; border: none; cursor: pointer;
}
.btn:hover { background: #1d4ed8; transform: translateY(-1px); }
.btn-gold { background: var(--gold); color: var(--blue-deep); }
.btn-gold:hover { background: var(--gold-light); }
.btn-ghost { background: transparent; border: 1px solid var(--border); color: var(--white); }
.btn-ghost:hover { background: rgba(255,255,255,0.05); border-color: var(--blue-light); }
.nav-cta { padding: 10px 20px; }

/* ── HERO (home) — full-bleed photo ── */
.hero {
  position: relative; min-height: 88vh; display: flex; align-items: center; text-align: center;
  padding: 120px 24px 100px;
  background:
    linear-gradient(rgba(10,22,40,0.72) 0%, rgba(10,22,40,0.80) 55%, rgba(10,22,40,0.94) 100%),
    url('hero-bg.jpg') center 30%/cover no-repeat;
}
.hero .wrap { position: relative; z-index: 1; }
.eyebrow {
  display: inline-block; font-size: 13px; letter-spacing: 0.18em; text-transform: uppercase;
  color: var(--gold); font-weight: 700; margin-bottom: 22px;
  border: 1px solid var(--border); border-radius: 30px; padding: 7px 18px;
  background: rgba(10,22,40,0.55);
}
.hero h1 { font-size: 60px; line-height: 1.04; font-weight: 700; letter-spacing: -0.01em; margin-bottom: 22px; text-shadow: 0 2px 24px rgba(0,0,0,0.45); }
.hero .sub { font-size: 20px; color: var(--off-white); max-width: 660px; margin: 0 auto 36px; text-shadow: 0 1px 12px rgba(0,0,0,0.5); }
.hero-cta { display: flex; gap: 14px; justify-content: center; flex-wrap: wrap; }
.hero .btn { padding: 16px 32px; font-size: 14px; }
.hero-note { margin-top: 18px; font-size: 14px; color: var(--gray-soft); }

/* ── PAGE HERO (subpages) ── */
.page-hero { padding: 70px 24px 54px; text-align: center; background: var(--blue-dark); border-bottom: 1px solid var(--border); }
.page-hero .eyebrow { margin-bottom: 18px; }
.page-hero h1 { font-size: 46px; line-height: 1.08; font-weight: 700; letter-spacing: -0.01em; margin-bottom: 14px; }
.page-hero p { font-size: 19px; color: var(--gray-soft); max-width: 640px; margin: 0 auto; }

/* ── SECTION SHELL ── */
section.block { padding: 80px 24px; }
.section-label { font-size: 13px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--gold); font-weight: 700; margin-bottom: 12px; }
h2.section-h2 { font-size: 40px; line-height: 1.1; font-weight: 700; letter-spacing: -0.01em; margin-bottom: 18px; }
.lead { font-size: 19px; color: var(--gray-soft); max-width: 620px; }
.center { text-align: center; }
.center .lead { margin-left: auto; margin-right: auto; }
.alt { background: var(--blue-dark); border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }

/* ── PROBLEM ── */
.problem { background: var(--blue-dark); border-top: 1px solid var(--border); border-bottom: 1px solid var(--border); }
.problem .lead { font-size: 24px; color: var(--off-white); line-height: 1.5; }
.problem strong { color: var(--blue-light); font-weight: 700; }
.problem .verticals { font-size: 15px; color: var(--gray); max-width: 620px; margin: 22px auto 0; letter-spacing: 0.01em; }

/* ── 3-STAGE PLAN ── */
.stages { display: grid; grid-template-columns: 1fr; gap: 22px; margin-top: 44px; }
.stage {
  background: var(--blue-card); border: 1px solid var(--border); border-radius: 14px;
  padding: 34px 32px; display: grid; grid-template-columns: 64px 1fr; gap: 26px; align-items: start;
  transition: border-color .2s, transform .2s;
}
.stage:hover { border-color: var(--blue-light); transform: translateY(-2px); }
.stage-num {
  width: 64px; height: 64px; border-radius: 12px; background: rgba(37,99,235,0.12);
  border: 1px solid var(--border); display: flex; align-items: center; justify-content: center;
  font-size: 26px; font-weight: 700; color: var(--gold);
}
.stage h3 { font-size: 25px; font-weight: 700; margin-bottom: 4px; }
.stage .stage-tag { font-size: 13px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--blue-sky); font-weight: 700; margin-bottom: 12px; display: block; }
.stage p { color: var(--gray-soft); font-size: 17px; margin-bottom: 16px; }
.stage ul { list-style: none; display: flex; flex-wrap: wrap; gap: 9px; }
.stage li {
  font-size: 14px; color: var(--off-white); background: rgba(255,255,255,0.04);
  border: 1px solid var(--border); border-radius: 30px; padding: 7px 15px;
}
.stage li::before { content: "✓"; color: var(--gold); font-weight: 700; margin-right: 7px; }

/* local ranking factors (inside Stage 1) */
.lrf { margin-top: 28px; }
.lrf-head { font-size: 13px; letter-spacing: 0.12em; text-transform: uppercase; color: var(--blue-sky); font-weight: 700; margin-bottom: 16px; }
.lrf-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 12px; }
.lrf-item { background: rgba(255,255,255,0.03); border: 1px solid var(--border); border-radius: 10px; padding: 16px 14px; }
.lrf-item .n { display: inline-flex; align-items: center; justify-content: center; width: 26px; height: 26px; border-radius: 7px; background: rgba(245,166,35,0.14); color: var(--gold); font-weight: 800; font-size: 14px; margin-bottom: 10px; }
.lrf-item h4 { font-size: 15px; font-weight: 700; margin-bottom: 5px; line-height: 1.25; }
.lrf-item p { font-size: 13px; color: var(--gray-soft); line-height: 1.45; }

/* ── WHERE ARE YOU ── */
.where-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 44px; }
.where-card {
  background: var(--blue-card); border: 1px solid var(--border); border-radius: 14px;
  padding: 30px 26px; text-align: left; display: flex; flex-direction: column;
  transition: border-color .2s, transform .2s;
}
.where-card:hover { border-color: var(--gold); transform: translateY(-3px); }
.where-card .dot { font-size: 13px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--gold); font-weight: 700; margin-bottom: 14px; }
.where-card h4 { font-size: 20px; font-weight: 700; margin-bottom: 10px; line-height: 1.25; }
.where-card p { color: var(--gray-soft); font-size: 15.5px; flex-grow: 1; margin-bottom: 20px; }
.where-card a { font-size: 14px; font-weight: 700; letter-spacing: 0.05em; text-transform: uppercase; color: var(--blue-light); text-decoration: none; }
.where-card a:hover { color: var(--blue-sky); }
.where-card a .arr { transition: margin-left .15s; display: inline-block; }
.where-card a:hover .arr { margin-left: 5px; }

/* ── WHY ── */
.why { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.why .panel { background: var(--blue-card); border: 1px solid var(--border); border-radius: 16px; padding: 40px; }
.why .panel .brand-lockup { margin-bottom: 22px; }
.why .panel .logo-lg .lw { font-size: 34px; }
.why .panel .logo-lg svg.awn { height: 31px; margin: 0 6px; }
.why .panel .brand-tag { color: var(--logo-blue); font-weight: 700; font-size: 15px; letter-spacing: 0.01em; margin-top: 7px; }
.why .panel p { color: var(--gray-soft); font-size: 17px; }
.why h2 { font-size: 38px; line-height: 1.12; font-weight: 700; margin-bottom: 16px; }
.why p.body { color: var(--gray-soft); font-size: 18px; margin-bottom: 14px; }

/* ── SERVICES GRID ── */
.svc-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 44px; }
.svc-card { background: var(--blue-card); border: 1px solid var(--border); border-radius: 14px; padding: 28px 26px; transition: border-color .2s, transform .2s; }
.svc-card:hover { border-color: var(--blue-light); transform: translateY(-3px); }
.svc-icon { width: 46px; height: 46px; border-radius: 10px; background: rgba(37,99,235,0.12); border: 1px solid var(--border); display: flex; align-items: center; justify-content: center; margin-bottom: 16px; color: var(--gold); font-size: 22px; font-weight: 700; }
.svc-card h3 { font-size: 19px; font-weight: 700; margin-bottom: 8px; }
.svc-card p { color: var(--gray-soft); font-size: 15.5px; }

/* ── STAT GRID ── */
.stat-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; margin-top: 44px; }
.stat { background: var(--blue-card); border: 1px solid var(--border); border-radius: 12px; padding: 28px 18px; text-align: center; }
.stat .big { font-size: 36px; font-weight: 800; color: var(--blue-light); line-height: 1; }
.stat .lbl { font-size: 14px; color: var(--gray-soft); margin-top: 10px; }

/* ── QUOTE ── */
.quote { max-width: 780px; margin: 50px auto 0; text-align: center; }
.quote p { font-size: 23px; font-style: italic; color: var(--off-white); line-height: 1.5; }
.quote .who { margin-top: 18px; color: var(--gold); font-weight: 700; font-size: 15px; font-style: normal; }

/* ── PRICING ── */
.price-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; margin-top: 44px; align-items: stretch; }
.price-card { background: var(--blue-card); border: 1px solid var(--border); border-radius: 16px; padding: 32px 28px; display: flex; flex-direction: column; position: relative; }
.price-card.popular { border-color: var(--gold); box-shadow: 0 0 0 1px var(--gold); }
.price-badge { position: absolute; top: -12px; left: 50%; transform: translateX(-50%); background: var(--gold); color: var(--blue-deep); font-size: 11px; font-weight: 800; letter-spacing: 0.1em; text-transform: uppercase; padding: 5px 14px; border-radius: 20px; }
.price-card .pname { font-size: 14px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--blue-sky); font-weight: 700; margin-bottom: 10px; }
.price-card .amt { font-size: 42px; font-weight: 800; line-height: 1; }
.price-card .amt span { font-size: 16px; font-weight: 600; color: var(--gray); }
.price-card .yr { font-size: 13px; color: var(--gray); margin-top: 6px; }
.price-card .pfor { font-size: 14px; color: var(--gray-soft); margin: 12px 0 4px; }
.price-card ul { list-style: none; margin: 16px 0 26px; flex-grow: 1; }
.price-card li { padding: 9px 0; border-bottom: 1px solid var(--border); font-size: 15px; color: var(--off-white); }
.price-card li::before { content: "✓"; color: var(--gold); font-weight: 700; margin-right: 9px; }
.addon { background: var(--blue-card); border: 1px dashed var(--border); border-radius: 14px; padding: 28px 30px; margin-top: 22px; display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 16px; }
.addon h3 { font-size: 20px; font-weight: 700; }
.addon p { color: var(--gray-soft); font-size: 15px; margin-top: 6px; max-width: 620px; }
.addon .amt { font-size: 30px; font-weight: 800; color: var(--gold); white-space: nowrap; }
.price-note { text-align: center; color: var(--gray); font-size: 14px; margin-top: 26px; }
.badge-row { display: grid; grid-template-columns: repeat(4, 1fr); gap: 16px; margin-top: 44px; }
.badge { background: var(--blue-card); border: 1px solid var(--border); border-radius: 12px; padding: 22px 18px; text-align: center; }
.badge h4 { font-size: 16px; font-weight: 700; color: var(--blue-light); margin-bottom: 6px; }
.badge p { font-size: 13.5px; color: var(--gray-soft); }
.price-group-title { font-size: 24px; font-weight: 700; margin: 58px 0 4px; }
.price-group-sub { color: var(--gray); font-size: 15px; margin-bottom: 6px; }
.price-card .ptag { font-size: 12px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--gold); font-weight: 700; margin-bottom: 8px; }
.price-card .svc-name { font-size: 20px; font-weight: 700; margin: 0 0 8px; }
.price-card .amt.sm { font-size: 32px; }

/* ── FAQ ── */
.faq { max-width: 780px; margin: 44px auto 0; }
.faq details { border: 1px solid var(--border); border-radius: 10px; margin-bottom: 12px; background: var(--blue-card); overflow: hidden; }
.faq summary { cursor: pointer; padding: 18px 22px; font-weight: 700; font-size: 17px; list-style: none; display: flex; justify-content: space-between; align-items: center; gap: 16px; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; color: var(--gold); font-size: 24px; font-weight: 400; line-height: 1; }
.faq details[open] summary::after { content: "–"; }
.faq details > p { padding: 0 22px 20px; color: var(--gray-soft); font-size: 16px; }

/* ── FINAL CTA ── */
.final { text-align: center; padding: 96px 24px; position: relative; }
.final::after {
  content: ""; position: absolute; inset: 0;
  background: radial-gradient(circle at 50% 40%, rgba(37,99,235,0.16) 0%, transparent 60%);
  pointer-events: none; z-index: 0;
}
.final .wrap { position: relative; z-index: 1; }
.final h2 { font-size: 46px; line-height: 1.08; font-weight: 700; margin-bottom: 18px; }
.final p { font-size: 19px; color: var(--gray-soft); max-width: 560px; margin: 0 auto 34px; }
.final .btn { padding: 18px 40px; font-size: 15px; }

/* ── FOOTER ── */
footer { border-top: 1px solid var(--border); padding: 56px 24px 30px; background: var(--blue-dark); }
.foot-grid { display: grid; grid-template-columns: 2fr 1fr 1fr; gap: 40px; }
.foot-brand .logo .lw { font-size: 22px; }
.foot-brand .logo svg.awn { height: 20px; margin: 0 4px; }
.foot-brand p { color: var(--gray); font-size: 14px; margin-top: 14px; }
.foot-brand a { color: var(--gray-soft); text-decoration: none; }
.foot-brand a:hover { color: var(--blue-light); }
.foot-col h5 { font-size: 13px; letter-spacing: 0.14em; text-transform: uppercase; color: var(--gold); margin-bottom: 16px; }
.foot-col a { display: block; color: var(--gray-soft); text-decoration: none; font-size: 15px; margin-bottom: 9px; }
.foot-col a:hover { color: var(--blue-light); }
.foot-bottom { border-top: 1px solid var(--border); margin-top: 40px; padding-top: 22px; font-size: 13px; color: var(--gray); display: flex; justify-content: space-between; flex-wrap: wrap; gap: 10px; }
.foot-bottom a { color: var(--gray); text-decoration: none; }
.foot-bottom a:hover { color: var(--blue-light); }

/* ── RESPONSIVE ── */
@media (max-width: 860px) {
  nav { flex-wrap: wrap; height: auto; padding: 10px 16px; gap: 10px; }
  .nav-links { order: 3; width: 100%; justify-content: center; gap: 18px; font-size: 12px; }
  .topbar { justify-content: center; gap: 16px; font-size: 12px; }
  .topbar .tb-tag { display: none; }
  .hero { padding: 110px 20px 80px; min-height: 0; }
  .hero h1 { font-size: 40px; }
  .hero .sub { font-size: 18px; }
  .page-hero h1 { font-size: 34px; }
  h2.section-h2 { font-size: 30px; }
  .where-grid { grid-template-columns: 1fr; }
  .why { grid-template-columns: 1fr; gap: 32px; }
  .stage { grid-template-columns: 1fr; gap: 16px; }
  .stage-num { width: 54px; height: 54px; font-size: 22px; }
  .lrf-grid { grid-template-columns: 1fr 1fr; }
  .svc-grid { grid-template-columns: 1fr; }
  .price-grid { grid-template-columns: 1fr; }
  .stat-grid { grid-template-columns: repeat(2, 1fr); }
  .badge-row { grid-template-columns: repeat(2, 1fr); }
  .foot-grid { grid-template-columns: 1fr; gap: 30px; }
  .final h2 { font-size: 34px; }
  .problem .lead { font-size: 20px; }
  .quote p { font-size: 19px; }
  .addon { flex-direction: column; align-items: flex-start; }
}