Process
How Outwardly works.
The same order of operations we used at the Mokwheel Factory Store, built from a template instead of from scratch. A shop doesn't move to the next block until the one before it is done.
| When | What happens | Done when |
|---|---|---|
| Day 0 | Baselines: reviews, map grid scan, Search Console, Google profile calls and directions, 12 months of POS units, six-signal scorecard | A dated baseline exists. Nobody touches the site before that. |
| Week 1 | Offer card (what's free with every bike, return window, test-ride rules, hours), then Google profile, NAP and hours from one source | Every claim on the site traces back to the signed offer card |
| Week 2 | Review system live; theme, header, sticky mobile bar, event tracking | Every button fires a named event in GA4 |
| Weeks 2–3 | Homepage, collections, top three product pages | Top models carry original copy and a working test-ride block |
| Weeks 2–4 | Location pages with schema and FAQ | Pages live and the Rich Results Test passes |
| Months 2–6 | Answer pages, video, earned local links | Month-six read: did clicks and the map grid move? |
| Ongoing | Monthly report and rescan; quarterly three-line test | Location-page clicks, Google calls and directions, and bikes sold, against day 0 |
Then the next rung
Once there's traffic to convert, each upgrade only makes sense when the one below it works:
- Phone and lead capture. AI receptionist, call and text follow-up, a weekly call-back list.
- Google Ads. Conversions counted as real leads and sales, not soft clicks.
- Recruiting. Staffing for the volume.
- Margin booster. Bundles, add-ons and pay plans that turn volume into profit.
Start with a free map scan
I'll scan where your shop shows up on Google Maps across your market and score your site on the six signals that go with top local rankings. You get the grid and the scorecard either way.